INSULATION COLLECTION
OUTDOOR RESEARCH - CAMPAIGN
Creative Direction + Video Edit + Photography
Spring 2025
This campaign was built with a small crew, a tight schedule, and a commitment to authenticity. We chased environments and weather windows that could act as collaborators rather than constraints. The final film and photographs form a montage of cold you can almost feel; each jacket shown in the conditions it’s made for.
ART DIRECTION / PHOTOGRAPHY
IN BLOOM
ABOUT:
Inspired by Dutch masters, a personal study in botanical form and light. Shot in collaboration with Camile Craig of New Leaf Floral Design, whose large-scale seasonal arrangement became both subject and source for these limited prints. Each individual flower pulled from the whole and photographed as a specimen. The sum and its parts, examined.
Studio 2026
Project: Personal
Art Direction and Photography: Jake Fordyce
Floral Designer and Concept: Camile Craig
CREDITS:
